League of American Orchestras
"Reimagining the Orchestra Subscription Model" webinar video
A study by Oliver Wyman commissioned by the League of American Orchestras

"Reimagining the Orchestra Subscription Model" provides a comprehensive, in-depth analysis of orchestra subscription trends. Over the past decade, the traditional subscription model has been under significant pressure, with subscription sales faring worse than single ticket sales. In this video, the report’s author Namita Desai (Consultant, Oliver Wyman) presents strategies that orchestras of all sizes can use to increase loyalty and participation, adapting the traditional subscription package to meet increasing consumer demands for flexibility and customizability, and for deeper relationships with the organizations they support.
 

 


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League of American Orchestras